'Lifewire Alldup' How Lifewire Plans to Simplify Tech Information

In a move to streamline its content offerings, About.com is launching a new standalone brand called Lifewire, a tech information and advice site that aims to simplify complex technical information. According to CEO Neil Vogel, the company's goal is not to cross the line into technology news, but rather to provide evergreen, informational content that helps users fix products, buy gear, and get the most out of their gadgets.

Lifewire will start with 16,000 pieces of written content created by 40 writers, all focused on providing practical advice on how to troubleshoot common tech issues. The site's mission is to offer clear, simplified answers to everyday questions that plague tech users. Unlike other verticals, Lifewire will not provide news or updates, but rather serve as a go-to resource for those seeking guidance on how to use their technology.

The launch of Lifewire marks the third standalone brand from About.com, following the successful launches of Verywell and The Balance. While Verywell launched with over 50,000 pieces of content covering health and wellness topics, and The Balance started with 34,000 pieces of existing content focused on personal finance and small business tips, Lifewire will take a more targeted approach to tech information.

By breaking up its vast catalog of DIY and how-to information into branded verticals, About.com is recognizing the importance of providing specialized content that resonates with specific audiences. With Lifewire, the company is poised to establish itself as a trusted authority on all things tech, offering expert advice and solutions to common problems faced by tech users.

With its launch, Lifewire is set to fill a gap in the market for a straightforward, easy-to-understand tech resource that provides practical answers to everyday questions. Whether you're trying to fix a faulty device or simply want to get the most out of your technology, Lifewire promises to be a valuable asset in your digital toolkit.

Lifewire alldup